Youth to the People

In 2015, inspired by Los Angeles wellness trends, superfoods, and greens juices, Youth to the People’s founders created a line of vegan “superfood skincare.” The brand just celebrated its 10th anniversary and 10 years of its top seller, the Allure Best of Beauty Award Winner Superfood Cleanser. The water-based gel, formulated with kale, green tea, and spinach, leaves the skin feeling squeaky clean yet soft. Another favorite is the Superberry Hydrate + Glow Dream Mask, also an Allure award winner. This rich, sumptuous cream makes our Marketplace Editor’s skin soft, plump, and glowy. Most YTTP products come in chic, minimal glass packaging. The company donates a portion of proceeds to partners that champion human rights, racial and gender equality, and environmental causes.