Ethique Solid Beauty Bars

Ethique began in 2012 as a university project for a New Zealand chemistry student who was horrified to learn that 95% of her shampoo was comprised of water. The concept of “solid beauty bars” may now be familiar to many, but a decade ago, it was a revelation. Crowd-funding helped Ethique grow, and it truly took off when Britney Spears and Ashton Kutcher both tweeted about the brand in 2016. Now available in over 25 countries, Ethique remains true to its original mission of reducing waste through useful, safe beauty products.

One Bluedotter tried a number of the products, almost all of which are available in 10-use sample sizes ranging from $4 to $7 a pop. Everything arrived in plastic-free, compostable packaging. Even better, the Volumising Solid Shampoo and Nourishing Solid Conditioner worked remarkably well on her elbow-length hair — a real feat. It delights us to recommend this woman-founded, climate-positive, cruelty-free brand.