Axiology Beauty

Axiology, a zero-waste, plastic-free makeup brand, makes versatile lip-to-lid items for that hip “I woke up like this” look. The brand’s founder started making 10-ingredient vegan lipsticks in her kitchen after learning how many of her own beauty products had been tested on animals. Axiology makes only two product lines: Balmies and Multi-Sticks, which come in an array of colors and work on lips, cheeks, and eyes. (Both products do the same thing, though Multi-Sticks work best for drier skin.) Versatility is always green, but Axiology upped the ante by going entirely plastic-free in 2022. Now, they source all their materials from a co-op of Balinese women who turn trash they collect on Bali’s beaches into Axiology’s 100% recyclable packaging. Axiology also offers a curated selection of cosmetics from a few up-and-coming sustainable skin care brands.

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