Patagonia

Many of us think of Patagonia as the gold standard in sustainable clothing. It may come as a surprise, then, to learn that Patagonia doesn’t call itself a sustainable brand. As the company’s environmental action and initiatives director said in 2021: “We recognize that we are part of the problem.” Meaning, essentially, that any company that makes anything is part of the problem. We, at the BuyBetter Marketplace, understand this fundamental conundrum. But, we think that Patagonia deserves to be lauded for being one of the best-intentioned, action-oriented brands out there.

The company, now in its 50th year, uses around 70% recycled textiles, has a repair program and a resale program, and overall makes great, long-lasting clothing. They plan to be carbon neutral by 2025. In 2022, the brand’s founder made international headlines by transferring ownership to a specially designed trust that would ensure that the company’s profits go to fighting climate change. We’re happy to give Patagonia credit for being such a strong voice in the corporate fight against climate change.